Combining a the world’s largest organic tea plantation with a luxury destination resort makes “agro-tourism”. Organic agriculture meets vacation spot.
The working farm focuses on high return agriculture (coffee and tea) that is well suited to the Hawaiian terroir and interesting to our target Chinese tourism market. Currently Hawaii has 170,000 Chinese tourists per year with an annual increase of 20%. About 1/3 of these tourists (roughly 50,000) visit the Big Island. In 2015 direct flights from Shanghai to Honolulu were introduced. Next year direct flights from Beijing to Honolulu will be available.
The Plantation Visitor Center will feature retail, dining, leisure, and tours. The retail experience could include shopping for produce from the agricultural farms onsite and souvenirs; tea flagship store and tea cultural center.